Case Studies
Real Businesses. Real Strategies.
In-depth breakdowns of the marketing work we’ve done for real local clients- the challenges we tackled, the strategies we built, and the outcomes delivered.
Case Study - Social Media Go- To- Market Strategy
Building a Full Digital Presence for Lollie’s Flower Shop from the Ground Up
Lollie’s Flower Shop is a local florist specializing in flowers and delivery for special occasions- weddings, prom, funerals, homecomings, and everyday moments. Their tagline: “Brighten Your Day with Lollie’s Bouquet.” We were brought in to build a complete social media and digital marketing strategy that would establish their online presence, attract the right customers, and differentiate them in a competitive floral market.
We started by defining their target audience- customers aged 17-64, spanning prom shoppers, wedding couples, and older adults purchasing for loved ones, with research showing 79% of flower buyers are female. We built out full audience personas, identified the highest- value platforms (Instagram, Facebook, Pinterest), developed SEO keyword clusters around terms like “flower delivery”, “florist near me”, and “wedding flowers”, and created multi-format banner ad mockups across 5 standard ad sizes. We also identified 12 floral and lifestyle productions for earned media placement.
5
Platform Strategies
12
Media Placements ID’D
17 -64
Target Age Range
Strategy included brand identity development, multi-platform SEO keyword targeting, display ad creative in 5 formats, and a 12 - publication outreach plan - all built for a local florist ready to compete digitally.
Case Study - Social Media Campaign Go- To- Market Strategy
Launching Brewster House: A 5- Campaign Social Strategy for a Startup Craft Brewery
Brewster House is a startup craft brewery founded by ETSU graduate Henry Brewster in downtown Johnson City, TN, located next to Spark Plaze in a beautifully renovated manufacturing plant with high ceilings, rustic decor, and ample private parking. As a brand-new brewery entering a market with established competitors, including Yee-Haw Brewing, JC Brewing Co., and JRH Brewing, Brewster House needed a go-to marketing strategy that would build awareness, drive first- time customer trials, and create lasting community engagement.
We developed 5 interconnected social media campaigns: a monthly Brewery Tour Series showcasing NE Tennessee brewing history; a Craft Beer Education Open House for enthusiasts and new drinkers; a Customer Co-Creation Brew Series letting customers influence limited - edition beers via TikTok voting; Brewmaster Collaborations with Asheville craft brewers; and a UGC Incentive Program rewarding customer photos and reviews on Facebook and Instagram. Each campaign included full content creation guides and platform-specific posting strategies, and step-by-step campaign journey maps from Awareness through Advocacy.
5
Campaigns Developed
4
Platforms Targeted
7
Campaign Goals Set
A full go-to-market strategy for a brewery that had never run a social campaign, covering competitive positioning against 5 local competitors, 3 audience personas, and 5 fully mapped campaign journeys from awareness to customer advocacy.
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